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SCHOOL

Create a visually captivating Annual Report which shares the West End Cultural Centre's accomplishments in 2023.

Tools

InDesign, Illustrator, Photoshop, Acrobat

DELIVERABLES

Digital accessible PDF suitable for online viewing and emailing.

Mockup of cover and interior page of the West End Cultural Centre's 2023 Annual Report

Client

West End Cultural Centre

Editor

Jason Hooper
Executive Director, WECC

Photography

Matt Duboff

Marketing and Promotions Coordinator, WECC

Design, Layout, Infographics

Aquila Samson

Process

I was inspired by music visualization and the idea of sound waves. Thanks to beautiful photography by Matt Duboff (supplied by WECC), I utilized the dark purples and blues from the on-stage photos.

The cover was created using stock imagery of swooping lines which evoke the idea of sound waves. In Photoshop and Illustrator, I layered the wave forms and the on-stage photo. Then the logo and text were added.

Design proceeded with a general page layout, choosing a colour palette, type choices and photography to go with the content provided by WECC.

All the pages were flushed out with content and imagery.

Page from 2023 Annual report called "looking Back" Includes infographics of accomplishments

A set of infographics were created to show the WECC’s statistics from 2023.

Upon completion the an Accessible PDF was created for final dissemination on the WECC website and by email directly to stakeholders.